Five authors consider responses to the music video WAP (2020) to argue that refusing ‘objectification’ as an organising concept might open up the analysis of a media text.
John Mercer
John Mercer is Professor of Gender and Sexuality in the Birmingham Centre for Media and Cultural Research. His research interests focus on the social and cultural construction of masculinities in the 21st century. He is the author of Pornography: Representations of Masculinity and Sexuality (2017), Rock Hudson (2015) and (with Martin Shingler) Melodrama: Genre Style Sensibility (2004). John is co-editor of the Journal of Gender Studies, editor of Porn Studies and editorial board member of Sexualities and Celebrity Studies. With Professor Clarissa Smith, he runs the AHRC research network Masculinity, Sex and Popular Culture (MASCNET).
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